Custom Media INsider : Media insights + ideas for event and meeting organizers






Cash in on content marketing - INnovation

Survey says: Social media useful to market events - INgenius

Stick to the story - INdepth

Video brings marketing messages to life - INmotion




Chicken Little Was Misquoted - INsight

Should you segment your eNewsletter audience? - INnovation

Text Messaging: Instant Gratification is Appealing - INgenius

Facebook Timeline Showcases Brands' Histories - INdepth

Televised coverage adds a visual element to show communications - INmotion




4 benefits of Twitter’s brand pages - INnovation

Are celebrity speakers making a comeback? - INgenius

Writing 101: The basics - INdepth

Texting program puts message directly into attendees’ hands - INmotion




Breaking Conference Molds - INsight

Keep their Pinterest - INnovation

3 ways to energize your text messaging campaign - INgenius

What marketing trends will reign in 2012? - INdepth

Comprehensive mobile app a tool for success for Ace Hardware - INmotion




Custom Publishing Pays Off - INsight

Thanksgiving tidings: For what technology are you most thankful? - INnovation

Origami: Not just for squares - INgenius

3 lessons from digital-only magazines - INdepth

Ascend prescribes an integrated, multimedia communications campaign for new health clinic - INmotion




Cheap shot for getting hits - INsight

Social sharing crucial to getting more page views - INnovation

Psychology of a Door-Drop Bag - INgenius

How much time should you spend on social media? - INdepth

Public Transportation Guide Gets a Makeover - INMotion




Blowing Up The Silos - INsight

Establish yourself as an expert on Quora - INnovation

Yes Virginia, there is event marketing after the conference - INgenius

Take a cue from the vending machine: Produce snackable content - INdepth

Ann Arnott, Executive Vice President/CEO, Power Transmission Distributors Association - INnerview




Content’s Melting Pot - INsight

The Do’s and Don’ts of QR codes - INnovation

Super-crazy ideas to drive exhibit hall traffic - INgenius

How to get maximum social media exposure and email open rates - INdepth

Scott Harold, Vice President of eMedia, Ascend Integrated Media - INnerview




Feeding the Mobile Appetites of Your Attendees - INsight

What does Google+ Mean for Your Business? - INnovation

How to Drive Nonmed Show Attendees to the Exhibit Floor - INgenius

Apply 'KISS' to Email Campaigns for Increased Click-Through Rates - INdepth

Susan Krys, Senior Director, Exposition, American College of Cardiology - INnerview




Social Networking Wars - INsight

In the Eye of the Beholder - INnovation

7 Ways to Get Physicians on the Show Floor, and Stay There - INgenius

Should You Ride the Publishing Outsourcing Wave? - INdepth

Stephanie Batson, Exhibits Manager, ACEP - INnerview




Advertising's New Normal - INsight

New Ideas in Custom Content - INnovation

Take Your Marketing to the Next Level - INgenius

Why You Shouldn't Trust Online Translation Programs - INdepth

Matt Weingarden, Meeting Planner, American Association of Diabetes Educators - INnerview




Instant Replay - INsight

Meetings: Please Turn on Your Cell Phones - INnovation

4 Tips for Building Your Mobile App Audience - INgenius

How Many Social Media Sites does Your Company Really Need? - INdepth

Greg Sackuvich, Editor in Chief, Ascend Integrated Media - INnerview




Beware Journalism - INsight

Event mobile maps complement, don’t replace, print maps - INnovation

Incorporate cross-media messaging for higher audience reach - INgenius

How to calculate ROI on social media: the basics - INdepth

Zori Rodríguez, CEO, SAVE, Inc. - INnerview




Maximizing the Texting Syndrome - INsight

7 easy steps to recording a podcast - INnovation

Find the perfect balance between content and promotion in eNewsletters - INgenius

10 meeting trends for 2011 - INdepth

Sidonie Garrett, Producing Artistic Director, Heart of America Shakespeare Festival - INnerview




And now for the lightning round - INsight

Reuse and recycle ... your content - INnovation

Is video right for you? - INgenius

Become a fearless eNewsletter publisher - INdepth

Craig Dooley, Senior Vice President, Strategy and Communications, MMPI - INnerview




So long 2010, bring on 2011 - INsight

Coca-Cola event brings Facebook’s ‘like’ button to life - INnovation

Communities provide firsthand look at your members’ issues - INgenius

Curated articles can compliment your own content - INgenius

Stephen King’s top 7 tips for improving your writing - INdepth

Maintain your email marketing list for increased response - INdepth

Erin Pressley, Vice President of Editorial, NACS Magazine, National Association of Convenience Stores - INnerview




Print is back, baby … oh wait, it never left - INsight

Think outside the envelope: Dimensional mail wins with your target audience - INnovation

Maximize the potential of your eNewsletters - INgenius

Social media allows users to do ‘social good’ - INgenius

What the future holds for B2B social media - INdepth

4 benefits of content marketing - INdepth




Personally yours - INsight

When mobile ads meet print ads - INnovation

How to effectively reach physicians online - INgenius

Email lists: Purge or urge reactivation? - INgenius

Facebook groups vs. fan pages: Which is right for your company? - INdepth

Texting drives show floor traffic, increases audience engagement - INdepth

Dean Monti, Senior Associate Editor, American Academy of Dermatology - INnerview




Hello, Reader: This content is for you - INsight

KnowEm handles online branding protection - INnovation

How eNewsletters can boost your fundraising efforts - INgenius

Consider hybrid meetings for increased ROI - INgenius

Mobile marketing: A deeper look into the mechanics - INdepth

Why event organizers need meeting apps now - INdepth

Maria del Valle Hamilton, ICAST Director, American Sportfishing Association - INnerview




Engaging your demographic - INsight

2-D barcodes bridge the gap between print and digital - INnovation

Secrets to a valuable readership survey - INgenius

Mobile driving new revenue opportunities - INgenius

Mark Twain’s writing advice still helpful - INdepth

Integration is the word of the day - INdepth

Michelle Turenne, Director–Corporate Alliances and Development, American Thoracic Society (ATS) - INnerview




The meetings rebound begins - INsight

Will the iPad transform conferences? - INnovation

Hot subject lines lure readers to open email - INgenius

Pros & cons of creating a corporate blog - INgenius

How to improve the effectiveness of your landing pages - INdepth

Study reveals mobile is the future of custom content - INdepth

Leigh Ann Stockard, Vice President–Meetings, American Heart Association - INnerview




Taking a shot at BP’s “whoopsie daisy” - INsight

What Facebook’s updates mean for your business - INnovation

Market your new launch intelligently - INgenius

Bust trade show advertising myths - INgenius

The challenge and torment of online defamation - INdepth

Rules of the road for your eNewsletter - INdepth

Barbara Kay, president, Ascend Integrated Media - INnerview




Arizona blurs fine line - INsight

ChoiceVendor provides reviews and ratings of B2B purveyors - INnovation

Boost convention registration with creative solutions - INgenius

Virtual events, digital marketing will continue to complement face-to-face events - INgenius

7 tips for writing terrific web headlines - INdepth

Follow the golden rule to avoid libel online - INdepth




Refrigerator moments - INsight

Advertising opportunities in the least likely places - INnovation

Go high-tech on the show floor - INgenius

What’s the formula for perfect client engagement? - INgenius

Affordable and easily accessible locations are key - INdepth

Which social network is right for your company? - INdepth




Become the resident blog-meister - INsight

Mobile coupons offer multiple benefits - INnovation

Follow the leaders - INnovation

Swap business cards via mobile apps - INgenius

Track company branding on Twitter - INgenius

Don’t underestimate the power of print publishing - INdepth




Mobile dexterity - INsight

Tour-guided Booth Visits - INnovation

Texting for Fundraising - INnovation

4 Tips for Making Your Next Video - INgenius

Digital Consumer Behavior Surged in 2009 - INdepth

Facebook Posts a Strong Year in 2009 - INdepth




Mad Mobile - INsight

Broadcast Your Brand Loud and Clear - INnovation

Texting for Fundraising - INnovation

Custom Content in 2010 - INgenius

Straight Up Social Media - INgenius

Branded Content Spending at All-Time High in 2009 - INdepth




When Bad Things Happen to Good Events - INsight

You Do the Math - INnovation

Hot & Not in 2010 - INgenius

Opportunities for Meeting Planners on an Upswing - INgenius

Social Networking Opts for Security - INdepth

Increasing Your Trade Show’s Attendance - INdepth




Twitter: You can’t take it back - INsight

Welcome to my hashtag - INnovation

Do you hear what I hear - INnovation

Make your exhibit guide a year-round tool - INgenius

Looking at your event through a different lens - INgenius

4 tips to extend your content reach - INdepth




Create Startling Value for Your Association - INsight

Social Marketing Gets High Marks - INnovation

Twitter + Mobile = A Growing Trend - INgenius

Marketing Budgets Target Building Brand - INgenius

How Do Smartphone Users Use Their Phones? - INdepth

Airfare Fees Likely to Continue - INdepth




Non-Dues Revenue-Generating Opportunities - INsight

H1N1 & Your Event - INnovation

Pay-What-You-Want Registration - INgenius

Making the Most of Your Attrition Clause - INgenius

5 Soul-Searching Questions to Ask Before Your Next Event - INdepth

By the Numbers: Meetings & Events - INdepth




When Online Efforts Go Bad - INsight

Calling All Smartphones - INnovation

Your Mobile Media Move - INnovation

The Other Twitter - INgenius

A Threat Unrealized: Print Marches On - INdepth

How Green is Your Contractor? - INdepth




A Little Social Network Nip 'n Tuck - INsight

Study Guides Provide Safe Haven for Medical Marketers - INnovation

Does Your Association Have a Mobile Strategy? - INgenius

Travel Bargains Help Event Economics - INgenius

Study: Integrated Print, Online Approach Remains Critical - INdepth

Virtual Trade Shows? Maybe. - INdepth




Being There … Virtually - INsight

10 Tips That Could Save Your Show - INgenius

How "Opened" Are You? - INnovation

Increasing Revenue with Online Programs - INdepth

Who Owns Your Digital? - INdepth




ROI for Social Media - INsight

Going Green Is the New Black - INnovation

Hotels Showing Wear From Tough Economy - INnovation

Twitter’s Double Trouble - INgenius

Trade Shows: Down But Not Out - INdepth

Open Door Policy - INdepth




Defining 'Undue Industry Influence' - INsight

Q & A: MMA'S MIke Wehrs
Adding Twitter to Your Communications Plan - INnovation

Will you Twitter at Your Next Event? - INnovation

Trade Show Strategies Changing With the Times - INgenius

Case Study: Improving Floor Flow - INgenius

Custom Publications Find Favor - INdepth




Print Be Damned? - INsight

Twitter Fever for Business - INnovation

Is Your Conference Material Spot-on? - INgenius

Coalition Fights Government Intervention - INdepth




Our 2009 Stimulus Package - INsight

Broadcasting Pearls of Wisdom - INnovation

Is 20 Percent the Magic Number? - INgenius

Online Gains Popularity With Doctors - INdepth